Self-publish Date: Dec 25, 2022
This audiobook is dedicated to:
Product Marketers around the world
To my PMM mentees, teams and leaders
Are you an aspiring product marketer or product marketing leader?
Imagine a world where we as product marketers are cheering each team and bringing the best in each of us. Our true self-worth as product marketing is yet to be unveiled, as the linchpin across product, sales and marketing.
When I ventured into product marketing 10 years ago, I found my passion across creativity and technology come to life. An engineer’s mind meets a creative heart and I knew this is right where I need to be.
Everyone comes into product marketing from different roles and that is the pure beauty of the PMM discipline. We bring diverse perspectives and challenge the status quo.
This intersection of Product and Marketing comes with its own struggles in educating teams across the organization to show our value and bring cross-functional alignment across product, sales and marketing.
Join me on a journey through the world of Product Marketing as we navigate the good, the bad and the ugly.
If you are wondering why should I read this book: (or why did I write this book)
• As a PMM and product marketing leader, I have the privilege to see the PMM function evolve.
• As a top 100 product marketing influencer, I am blessed to brainstorm with PMM mentees and leaders.
• There are many books on Product and Marketing, but very few become a guiding light. I have read books on product, marketing, sales, leadership, habits, mindfulness and found my true north amidst them all.
In the past 10 years, I’ve learned a lot about the art and science of Product Marketing – from messaging and positioning, buyer persona, product launch to market intelligence, but the most important lesson is discipline and empathy.
• It’s the art of the craft. We keep refining our skills and put it to practice every day.
• Having empathy for our customer, our team, and our stakeholders is the essence of Product Marketing.
PART I: Inspire
Chapter 1: What’s your Story?
Chapter 2: Values and Beliefs
Chapter 3: The Essence of Product Marketing
PART II: Influence
Chapter 4: Shared OKRs – One Team
Chapter 5: Unified Narrative
Chapter 6: Belonging
PART III: Impact
Chapter 7: Winning Together
Chapter 8: Stakeholder Alignment
Chapter 9: Evolution of Product Marketing
About the Author
Other Books by Div
About the Book
Marc Stitt, August 29, 2022
"Product Marketing: Mastering the art and science of PMM" is one part memoir, one part guidebook, and another part inspiration to product marketers everywhere. It curates some of the best tools and resources product marketers can apply, but does so in a conversational and easy-to-read format. It's also very approachable and is laid out in a way that makes for a valuable reference for years to come. Highly recommended!
Div is no doubt an amazing storyteller, she combined 10 years of experience with kindness and empathy in this book that I read it in less than 2 days. Her leadership stories and advices are great. I'll incorporate them on my day-to-day starting today.
Hierarchy doesn't matter. Each of us can make a difference in a company when we truly belong.
Follow Div Manickam
Substack: Inspire. Influence. Impact.
[Audiobook] Product Marketing: Mastering the art and science of PMM, Narrated by author, Div Manickam