[Product Marketing] Messaging and Positioning

Customer differentiation for messaging and positioning

This customer differentiation program will articulate the million dollar question:

So, why do our customers choose us over the competition?

Here are 3 options:

Option A: Assessment: Product Marketing Discovery [3-5 hours]

We will start with an Assessment: Product Marketing Discovery to understand the current market landscape and then dive into the steps.

Option B: Customer and Leadership Interview [3-4 weeks]

Based on the assessment, I will interview top customers/prospects and your leadership team to identify the patterns for differentiation. (includes option A)

Option C: Messaging and Positioning Summary [2-3 months]

(includes option A and B)

Here is the three-step plan:

• Step 1: Understand the market — analyst reports to guide where the market is going.
• Step 2: Understand the customer — interview the most valued customers. And validate by asking these questions to internal stakeholders from sales to customer success, to the executive leadership team.
• Step 3: Understand the competition —  understand where the competition is headed in this ever changing market.
  

Timeline: 2-3 months

Outcome: Messaging and Positioning summary for your product and solution.

https://divmanickam.substack.com/p/customer-differentiation-for-messaging

https://divmanickam.substack.com/p/product-marketing-recipe